7 reasons you need an advergame
Advergames are part of what we do here at Rock Pocket Games. We are specialized in and develop games around your brand, service or ideology for mobile and social channels. In 2001, the term “advergames” was coined in Wired magazine’s “Jargon Watch” column. Since then it has been used to describe the free online or mobile games that many major companies are now using to promote their products. Or in short, games which promote a brand, idea, product or community.
The important thing in life is not to triumph but to compete – Pierre de Frédy
Games have the same potential reach as TV advertising at a fraction of the cost and on top a very high potential to go viral. Thus it’s much easier to distribute then say a TV Ad. A fun game is very tempting to share with friends or in other words we will do our best to create a game people really like to not only maximize the viral potential but also make sure the consumer has a great experience.
Easy and smart social share integration in our games will increase the reach for your brand. Be that through game challenges, scoreboards or just simply share buttons, we find the best solution that fits your game.
Old school paper and tv ads interrupt people where they don’t want to be interrupted. It’s annoying, costs a lot of money, does not necessarily target the right audience which will lead to a lot of avoidance and money spent in vain.
Mobile games are being played during lunch breaks, waiting on the bus, everywhere and any time someone feels like it.
Gamers concentrate on a game and give it their undivided attention which is in turn undivided, uninterrupted attention for your brand or idea.
Easy to make holiday proof
We can re-skin your game for specific holidays so you can re-invent an already existing game and gain more value.
Why not create a special Christmas Card instead of the normal Holiday Greetings? You not only save the rain forest and all posting related expenses, you also gain a big chance that your customers will share it with their friends and thus increase the exposure for your brand.
After all the gifts are opened we can easily re-skin your game to make it all-year proof, until the next holiday knocks on the door!
It's fun and builds communities
Build a community and gain fans instead of trying to get customers. Customers will just buy a product and and then leave. Fans will be back.
It’s all about your customers. Building brand awareness and engaging them shouldn’t be annoying or interrupting, instead it should be fun and provide entertainment.
Bringing people with the same interest together and provide a fun experience for them will not only make them feel more involved but they will also more likely stay with your idea or brand if they are connected through other people they can talk to and discuss.
Works for retail
Why not enable gift certificates and discounts through game high scores?
No matter if on facebook or mobile, this will guarantee you attention and happy customers. You combine a fun gaming experience with a fun shopping trip and again, the chance to gain additional customers through the share potential with friends. Or how about an official competition where the main prize is the product you are promoting?
Bring your fans to the right place
Having a game on your website additionally to having it available on mobile, is not only fun but it potentially drives much more traffic and potential fans and clients to a place where you want them to be.
Be it ultimately to educate or to offer them specific products to buy or download.
Fun Marketing Research
Are you thinking of adding a new T-shirt range to your collection but you are not sure which colors and/or designs to add?
Why not create a game around this and see which t-shirts are more likely to get picked for an in game avatar? Which art style your target audience prefers?
Or a Car Racing game to see which car color and style is favored among the gamers?
Still not convinced? Take a look at the case study of one of your recent projects: Mr. Melk Wintergames for Tine Melk in co-operation with Hyper.